Zero Waste

Waste can be defined as something that doesn’t have a use. The “zero waste” movement is about finding a use for everything. Focusing on waste prevention, the zero waste movement encourages the redesign of resource life cycles so that all products are reused, closing the loop and ultimately decomposing into the earth. 

We believe zero waste requires, first and foremost, an empowering shift in mentality. In opening our mind to new ways of living and regenerating, we learn to challenge the status quo and tread our own path to happiness.

Circular Economy 

As we think about old, linear systems of production—“take/consume,” “throw away,” and “out of sight, out of mind”—it is clear how this way of life pollutes the earth, leaving it much worse than we found it. Plastic, for example, takes decades to break down and even then continues to release microplastics and toxins into the environment. A circular economy creates closed cycles of production and promotes waste management with each product we consume. 

Circular Economy is based on three principles:

  • Eliminate waste and pollution from production systems.

  • Keep products and materials in use as long as possible.

  • Regenerate natural systems.


In a circular economy, activity builds and regenerates itself. Regeneration is about the entire cycle of life—from life to death. Nature works in cycles, circles, and spirals. Linear systems go against that natural order. 

The relationship between the earth, community, and nature reflects our relationship with ourselves. There are always more improvements and changes to come, but can we be happy exactly where we are and be proud of ourselves for that?